On Page Optimization - how does it affect SEO?
The trend towards online marketing is picking up quite rapidly lately and is becoming very popular among the business class.
There are so many reasons for choosing online marketing; making the product/s or service information easily available to your target customers, promotion of your website, using your website as your growth promoter, are to mention some. But the question here is how to achieve these? The simple answer; however, is SEO.
Certainly, search engine optimization technique gives you the much needed assistance to promote your website on the Internet through google, Bing, Yahoo and other search engines.
SEO contributes highly for the website’s online advertising and
enhances its popularity on the web. It is done part by part:
• On page optimization
• Off page optimization
To achieve success in the online marketing, both the
on-page SEO as well as the off-page SEO are equally significant. In
the next following paragraphs, let us explore about the on page
optimization.
On page optimization basically deals with the factors that are controllable through the website design or code. The factors that are directly related to the web page structure or the content are part of the on page optimization.
Following are basic implications of on page SEO
techniques:
Title tag: This gives identity to your web
pages. Title tag means the words which are appearing in the title bar
of a browser. It is inserted through an html code on each web page
separately for the website. Title tag plays an important role as
communicator of the web page and the website for humans as well as
search engines to give them basic information about the web page. In
order the title tag carries the maximum weight, it is recommended to
just have the main keyword as the title tag and nothing else.
Meta tag: Meta tags are used to provide useful and valuable information to search engines about the website. Brief information about each web page is put using the html code in the meta description. That said, it should be remembered that the meta description has to be very precise, informative and relevant to assure the maximum exploit of the SEO. It is recommended to include main keyword in both the meta and description.
Heading tags: Search engines give more emphasis to heading tags H1 to H6. SEO person needs to utilize heading tags very carefully to fortify overall keyword optimization. H1 heading is most important for web content point of view and normally used to give brief idea to visitor about the web content and website usage. However remember to have the H1 tag same as the title tag with the main keyword to carry maximum weight. But see that the main keyword is there in at least one of the H2 tags.
Use of Images: Attractive site design is always an advantageous part of any website to get maximum hits from the site visitors. And images play an important role in facilitating an appealing design to the web page. However, the most crucial part of the image utilization in SEO is that the search engines cannot recognize or read them. The person knowledgeable in SEO should therefore use titles or alternate text/s for the images so they communicate with the search engines. Do remember that the images used in the webpage/s should be acceptable size to optimize the loading time and also performance of the website. It should be remembered that the names of images should be appropriate and do not have unidentifiable numbers. It is also good to include a few keywords to the images whenever appropriate to derive SEO benefit.
Video: If you add video/s to the web pages or the site, ensure either the content of the video or the title of the video include your main keyword/s. Never use numbers for naming the video. When you get an opportunity, religiously use keywords as titles to fall in the eyes of search engines.
Optimized content: Content is the backbone of any website. Search engines track and store all the updated and new content received on each web page. Therefore to achieve top position in the search engines use well organized and optimized content for your website. Periodical content update with useful keywords is much helpful in maximum search engine utilization. Internal links is
Internal links: It pays to have internal links in on page SEO. Have a page linked to the home or any other pages with the anchor text and these links add weight in the SEO of your site.
Outbound links: Link the web page/s to any authority site that belongs to the same niche. Search engines appreciate to see such links.
Pages: The search engines would love to see pages including privacy policy, sitemap, and TOS, etc pages. So add them to derive better SEO weightage. It is important to have contact us and self explanatory ‘about us’ pages too. In the ‘contact us’ page add as much information possible. In fact the more information the more search engines will like the site.
Author : RS Seo Solution and Seo Manual Submission Service
